3 Light Bulb Moments That Helped My Business

Posted by Sarah Mitchell on 26 July 2010 | 4 Comments

Tags: social media, facebook, email marketing, public speaking, content marketing

Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.

Facebook Fan Page
I’m one of those people that hasn’t quite understood all the fuss about Facebook. While I appreciate the social aspects it provides, I’ve always considered LinkedIn and Twitter much more valuable to my B2B business. Report after report, including the 2010 Social Media Marketing Industry Report sponsored by the Social Media Examiner point to an explosion on Facebook making it an undeniable tool for business. As a result, I’ve launched the Global Copywriting Fan Page. Like Twitter, it took me awhile to hit my rhythm. Once I decided it was the perfect place to curate content and share all the good articles I’m reading, it came together. Sue Hickton, owner of The Strategic Learning Curve, left this post on the wall:

I need to spend more time on your FB page Sarah - although we already had a conversation about this, ie traffic and I am an established "Convert" I still habitually stalk your blog. I just had a trawl in here and found some of the most fantastic information. I really like how the page is coming along now - it's really fleshing out beautifully! Well done, you are rocking it!

eMail Marketing
I was confused why eMail Marketing was important. With healthy networks on Linked and Twitter and increasing blog traffic, I didn’t see the point. Even when readers asked for “posts by email,” I was reluctant to add one more thing to my own marketing list. Then it dawned on me. Social media is still being debated. “Surfing the ‘net” is an inconsistent activity fluctuating wildly with time and location constraints. Everyone, but everyone, regularly checks email even when on holiday. If you want to receive future posts from Global Copywriting by email, subscribe here. I have no idea what took me so long.

Public Speaking
Hands down, the best way for me to generate leads is through public speaking. As a writer, it pains me a little bit to say this but it’s true. Getting up in front of an audience is the absolute best way to establish your authority and expertise on a topic. Thankfully, I enjoy doing it. I’ve been speaking a lot on Content Marketing and Social Media for Business. If you have an event and need a speaker, contact me and I’ll be happy to come along. I’m working on a new marketing theory and will be happy to speak, in public, about my idea.

What marketing activities have you been planning on doing but haven’t gotten around to?

Related posts:

• 4 Reasons I’m Not Posting Photos on Facebook
• Get Inspired: How a Clever Design of an Email Banner Can Improve Content
• 8 Tips for Using eMail to Improve Your Content Marketing Reach
• Public Speaking: The Ultimate Terror or Extreme Lead Generation?

*Image courtesy of Thomas Brightbill at www.flickr.net