Viewing entries tagged with 'asset based marketing'
Content Marketing Prediction 2012: Interactive Content
What happens when someone asks your opinion about a topic you’re particularly passionate about? What if they don’t put any restrictions around your answer? Every year for the past four years, Joe Pulizzi and the folks from the Content Marketing Institute do just that. They ask marketing experts from around the globe to predict what they expect from content marketing and social media in the following year. It took me about two seconds to dash off an answer because I think exciting things are on the horizon.
7 Ways Design Can Hamper Your Business
Is your website design supporting your business? I recently ran across a nifty articled titled, How to Spot and Avoid Web Copy that Kills Websites by Drag + Drop Design by Rick Sloboda, @WebCopyPlus. The article listed common mistakes made in the text of websites that makes the overall design less effective. It serves as a wake-up call for copywriters or anyone else trying their hand at writing copy. So did a newsletter from Amanda Gonzalez, @untangle, 5 web copy trends that belong firmly in 2010. Both these articles got me thinking.
Paint My World: Childlike wonder enhances website design
Heidi Cohen sent me a tweet earlier in the month inviting me to join her Blogger Love Contest. I’m always happy to have a creative writing assignment. Since I struggle with titles, I’m delighted one of the rules of the content is to use a pre-crafted title. When I saw the section on creativity, I knew exactly what I wanted to blog about – web design.
Content Marketing: Are you expecting love at first sight?
It seems fitting, on the eve of Valentine’s Day, to reflect on one of the most common problems I encounter with content marketing. I’ve yet to meet a single person that doesn’t agree content marketing is a great idea. Small business owners, in particular, love the thought of being able to dispense with their advertising expenditure. Content marketing gives companies a ton of autonomy in their marketing activity – another highly attractive aspect. No one disputes the benefit of spending marketing budget to produce original content and create a tangible asset at the same time. So where does it go wrong?
6 Ways Your Content is Letting You Down
Have you heard about the content revolution? Content is becoming the ‘must have’ for business to gain competitive advantage. If you have doubts, an article titled, Matt Cutt says quality content is key to Google rankings (emphasis on quality) gives fair warning that Google is marching on the front lines.
Asset Based Marketing in Action: The B2B Social Media Landscape
A fascinating example of asset based marketing landed in my Twitter message box this morning. Asset based marketing, or ABM for short, is the practice of giving equal consideration to content and design in your marketing products. John Bottom from Base One in the UK alerted me to a fabulous piece of content.
The Plan to ROCK 2011
Have you made a new year’s resolution? I ran across a tidy piece of content marketing on New Year’s Eve that impressed me as a good exercise for all business owners. Jill Taylor from Activewear Online has been giving some thought to what she wants for her business in 2011. The Activewear Online Facebook page posted the following:
Asset Based Marketing: The Design Impact on Long Content
What makes you pull a book off the shelf and look inside? The publishing industry spends a fortune on jacket designs because a good cover will increase revenue. But with book sales, the cover only takes you so far. A cover design that doesn’t appeal to the target audience affects sales. To make money in publishing, you need good reviews and word of mouth recommendations. Of course, you only get those results with great content.
Asset Based Marketing: Design Improves Traffic by 66%
If you’re a regular reader of this blog, you’ll be familiar with asset based marketing and the importance of content and design in any content marketing project. Both budget and time need to be apportioned to each element to produce a product that will become an asset to your company. I recently came across a great example proving this philosophy and I want to share it with you.
The Importance of SEO in Asset Based Marketing
How do you feel about Search Engine Optimisation (SEO)? Do you hate it? I have to confess to sharing the same opinion expressed by Jason Amunwa in his post at The Zest titled, Why I hate SEO – but also respect it. If you’re interested in Asset Based Marketing, it’s a necessary evil.
