Viewing entries tagged with 'business writing'
Here's a bullet-proof tip for business writers
When researching a blog post on terrible business writing, I kept running across the work of Ron Denholm from Essay Audit. He had great examples of terrible writing and a lot to say about how to fix it. Knowing it's better to learn from the master, I asked him to guest post for me and he graciously agreed.* Ron has a BA and MA both in Classics. He headed Learning and Development for the Australian Federal Police in Sydney where he developed effective e-learning writing courses, and received a Commissioner's Commendation for improving Ministerial writing. (I say give the guy a medal!) Ron has trained over 2,500 people in efficient writing. Over to Ron.
Are your business communications working against you?
A couple weeks ago I received a very odd email from a sender I didn’t recognise. It was a humorous little note about a missing brain, an international search party and a remote beach in Mexico. I’m a big fan of creative writing so even though my anti-virus program flagged it as probable spam, I considered it a gift. It was written in the form of a press release making me think it might be the first part of a marketing campaign.
What Does a Copywriter Do? Part 2
Copywriting is a profession. Interestingly, it’s a line of work many businesses fail to utilize. The creative professions understand, inherently, the value of precise writing. Photographers, web designers, public relations firms, advertising agencies and publishers have long employed professionals to write their copy for them. Corporate enterprises regularly hire writers or use freelancers to complete their marketing projects. The small to medium business (SMB or SME) is often reluctant to make an investment in writing services. That reluctance is costing them.
Blogging: Full Circle
When I first started this blog, I was worried about being relevant. I had failed to understand that a blog is business writing. My concern was that I didn’t want to trivialize my business and potentially undermine my own efforts. It’s taken me less than two months to figure out that a company blog can be a powerful lead generation tool. I don’t know why I didn’t recognize it before.
