Viewing entries tagged with 'ebook'
Social Media for Business: The perils of staking professionalism against popular opinion
You’ve heard the comparisons, right? Twitter is like a cocktail party. Facebook is a shopping mall. Twitter is the street. Myspace is high school. LinkedIn is a business conference. YouTube is home movies for business. Each day another label is added trying to explain the many social media phenomena. Conventional wisdom tells us if we can just understand it all better, we can get rich quicker and become more popular at the same time. But here’s the problem; social media doesn’t do anything we weren’t already doing. Behaving differently than I always have seems like a bad idea.
Social Media Myth Busters
You’ve heard the myths, right? Social media is a panacea for business owners, especially small business owners. Hop over to Twitter, find a few friends on Facebook and link your network with LinkedIn and, pretty soon, you can sit back and watch the cash roll in. All you have to do is set up a few profiles and you’re on easy street. That’s just not how it works.
7 Great Places to Register Your RSS Feed
Do you have an RSS feed on your blog? My web and graphic designer, Ryan Briggs, insisted I put an RSS feed on both my news items and my blog. I didn’t think I needed one in either place but I took his advice. Or I should say, I didn’t make a noise about it and he implemented his own recommendation. I’m really glad he did.
3 Light Bulb Moments That Helped My Business
Do you ever get to the bottom of your "to do" list? Like most people, I know what I should be doing. I have a long list of things I want to do, as well. While it’s much easier to “say” than to “do”, I’ve been making inroads into some important areas of content marketing. I’ve had a few “light bulb moments” along the way.
The Great Big Content Marketing Experiment: Are You In?
You’ve heard the old adage about advertising, right? The “Half the money I spend on advertising is wasted, I just don’t know which half” quote is often attributed to Henry Ford, Lord Lever and John Wannamaker, among others. They probably all said it at one time or another. I’m reminded of it when a prospective client tries to quantify how effective a content marketing strategy will be for their organisation. Last night I heard about an exciting initiative to prove just how powerful it can be. The Great Content Marketing Experiment is running on 19 May. I can’t wait.
4 Reasons I'm not Posting Photos on Facebook
Do you have a policy on how much you’ll share on social media? I’ve had a lot of requests to post photos of my family on my Facebook page. For a variety of reasons, I’m reluctant to share much personal information about myself on the internet. I know it’s not a popular view but I’m sticking to my guns on this one.
Putting Legs on Your Content with RSS
Last week I posted an article on Bloggertone titled 8 Reasons it makes CENTS to give your content away. As a content marketing practitioner and enthusiast, I promoted the practice of unlocking the content on your website - making it available to anyone that wants to read it. The idea behind this is you will get more benefit by freely sharing your knowledge than protecting it and charging for the privilege of your expertise.
Can CSR and Marketing Coexist? I Think So!
Earlier in the week I wrote about an invitation I received to contribute to an ebook. ClickPredictions: Content Marketing Trends and Predictions for 2010 launched last night. I'm really excited to be involved in this project for a couple of reasons.
Coming Soon: ClickPredictions eBook
Late last year, I was asked by Ambal Balakrishnan to contribute to a crowd-sourced eBook dealing with marketing predictions for 2010. I regularly write for her ClickDocuments site in the capacity of subject matter expert on white papers and case studies. I jumped at the chance to be part of her distinguished mob.
