Viewing entries tagged with 'marketing'
Why the World Needs More Missionaries
Have you read the Steve Jobs biography? I only ask because I’ve pretty much been banned from speaking about it at home. It’s getting that way at work, too, except one of my colleagues is just as fascinated with the book as I am. One reason I like the book is because it defines visionary and I’ve been desperate for someone to do that. Here’s why.
Manual Intervention: Why it’s important to edit an automated newspaper
Have you seen a paper.li newspaper? It’s one of the coolest pieces of content I use. If you don’t know, paper.li is an old-fashioned broadsheet newspaper but completely online. The articles are sourced from Twitter based on any number of criteria you specify. The paper is generated and distributed automatically. Once you have it set up, paper.li is a great resource to provide aggregated content from wide-reaching sources to your audience and you don’t have to do a single thing. Unless you’re like me.
Content Marketing Prediction 2012: Interactive Content
What happens when someone asks your opinion about a topic you’re particularly passionate about? What if they don’t put any restrictions around your answer? Every year for the past four years, Joe Pulizzi and the folks from the Content Marketing Institute do just that. They ask marketing experts from around the globe to predict what they expect from content marketing and social media in the following year. It took me about two seconds to dash off an answer because I think exciting things are on the horizon.
Google Panda and the New SPAM Order
Have you noticed a change in the SPAM comments you’re receiving on your website or blog? Over the past two weeks, I’ve been hit hard and I can tell the SEO crowd is scrambling to combat Google’s new ‘Panda’ algorithm. Because original, quality content is now being rewarded in search engine results, some popular methods of search engine marketing (SEM) are no longer effective. Those unsavoury characters trading on SPAM comments are going down swinging. Here are some of the new tactics I’ve discovered on my own blog.
How Much Does Content Marketing Cost?
How much of my budget should I spend on content marketing? That’s probably the question I hear more than any other. It’s a welcome question because businesses don’t budget for something they don’t think will work. I was particularly happy to be asked about content marketing budgets yesterday while speaking at the PCO Conference in New Zealand. PCOs (professional conference organisers) can be a tough crowd, especially if you’re trying to convince them to divert budget away from the ‘in person’ experience – food, beverages, venue costs, entertainment and travel expenses.
BRIEF: 3 Easy Steps to Building an Effective Sharing Tweet
Are you interested in getting your content distributed to a wider network? Of course you are. In an earlier post, I advised on the need for sharing widgets. How you construct a link for sharing on Twitter can make a big difference on how often it's distributed. You won't be surprised to hear I have an opinion on how that should be done.
Who Owns Your Social Media Activity?
Last week I visited the east coast of Australia speaking to hiring managers and recruiters about how to use social media in their work. Many of the people I met with had expressed equal parts of interest and trepidation about entering the social media fray. Nearly every one of them was concerned about doing more harm than good.
4 Great Ways to Limit Traffic on Your Blog
How often do you share blog posts? I’ve been working the social media channels hard the past few weeks and am becoming increasingly frustrated. As many of you know, I’m working on the AMMA miningoilandgasjobs.com project full-time. The focus of my online reading has been around the resources industry, career advice and recruitment. I find terrific content but often end up not sharing it with my large network. Here’s why.
Most Measurement Sucks - Chief Content Officer Australia
The Australian edition of Chief Content Officer is out today, bigger and better than ever before.
The Rise of the Content Marketing Scrooge
It’s getting to be that time of the year. Invitations to holiday parties are rolling in. My family are deliberating between Christmas cake and Christmas pudding so I can begin chopping and soaking fruit. I’m trying to remember which of my grandmother’s springerle recipes works best in the Australian climate. The content marketing contingent has started the insufferable debate about holiday cards.
