Viewing entries tagged with 'social media'
Manual Intervention: Why it’s important to edit an automated newspaper
Have you seen a paper.li newspaper? It’s one of the coolest pieces of content I use. If you don’t know, paper.li is an old-fashioned broadsheet newspaper but completely online. The articles are sourced from Twitter based on any number of criteria you specify. The paper is generated and distributed automatically. Once you have it set up, paper.li is a great resource to provide aggregated content from wide-reaching sources to your audience and you don’t have to do a single thing. Unless you’re like me.
Content Marketing Prediction 2012: Interactive Content
What happens when someone asks your opinion about a topic you’re particularly passionate about? What if they don’t put any restrictions around your answer? Every year for the past four years, Joe Pulizzi and the folks from the Content Marketing Institute do just that. They ask marketing experts from around the globe to predict what they expect from content marketing and social media in the following year. It took me about two seconds to dash off an answer because I think exciting things are on the horizon.
Google Panda and the New SPAM Order
Have you noticed a change in the SPAM comments you’re receiving on your website or blog? Over the past two weeks, I’ve been hit hard and I can tell the SEO crowd is scrambling to combat Google’s new ‘Panda’ algorithm. Because original, quality content is now being rewarded in search engine results, some popular methods of search engine marketing (SEM) are no longer effective. Those unsavoury characters trading on SPAM comments are going down swinging. Here are some of the new tactics I’ve discovered on my own blog.
BRIEF: 3 Easy Steps to Building an Effective Sharing Tweet
Are you interested in getting your content distributed to a wider network? Of course you are. In an earlier post, I advised on the need for sharing widgets. How you construct a link for sharing on Twitter can make a big difference on how often it's distributed. You won't be surprised to hear I have an opinion on how that should be done.
Who Owns Your Social Media Activity?
Last week I visited the east coast of Australia speaking to hiring managers and recruiters about how to use social media in their work. Many of the people I met with had expressed equal parts of interest and trepidation about entering the social media fray. Nearly every one of them was concerned about doing more harm than good.
I'm Not Sharing and You Can't Make Me
You already know from the title this is going to be a rant, right? I’ve been using social media sites for business since before the turn of the last century - before the term ‘social media’ was even coined. I kicked off my freelance writing career in 1999 with guru.com and have been hooked ever since. I’ve written about it a lot and I’m out here every day adding to the conversation. When someone tells me I’m doing it wrong, I get a little touchy.
The Dangers of Content Marketing on Autopilot
This morning, at 4:14, my husband left for work turning the lock behind him. A typical engineer, he wouldn’t dream of leaving his sleeping family exposed with an unlocked door. You can argue it’s nature or training or experience but one thing’s for sure. He doesn’t take risks when it comes to his work or his family. While content marketing doesn’t present health and safety issues, I see evidence of risky behaviour all the time and am guilty myself.
Are Facebook and LinkedIn violating your privacy?
Have you noticed the buzz about privacy this past week? I speak and blog about social media and privacy issues so I keep my ear to the ground. What surprises me lately is how often I see wall posts on Facebook about privacy violations. LinkedIn ended up in hot water with their members for the same sort of thing. Here’s what made people nervous this week and why.
9 Steps to building your social media framework
Is social media taking up too much of your time? Have you abandoned your social media accounts because it’s not as exciting as when you first started? You’re not alone. The marketing benefits of social media activity are undeniable. The reality of trying to fit it into your workload can seem impossible. I’m providing nine of my own tricks critical to helping me maintain a social media presence without affecting my normal workload.
Social Media: Where nice guys finish first
How much more social media advice can you take? In a recent post about Social Media Day at the Savvy B2B Marketing blog, each of the Savvy Sisters shared personal lessons. As their name implies, these people are dedicated practitioners with a big whack of collective expertise. The post resonated with me due to their practical insights. Here are some lessons of my own.
