Content Marketing Institute Launches CMI Pro

Posted by Sarah Mitchell on 9 January 2011 | 2 Comments

Tags: content marketing, CMI, CCO

Last week the Content Marketing Institute (CMI) launched a new service on their website. CMI Pro is a free subscription service providing plenty of research for anyone working in the content marketing space. According to the CMI website, the Pro membership includes:

• Detailed case studies: Learn how brands are executing their content marketing. Seriously – these are great stories. We learn something new with each one!
  
• Original and exclusive research: Get a granular look at how B2B marketers from different industries and companies sizes are using content marketing. You may be surprised at the differences.
  
• Content marketing stats: See how others are using content marketing by browsing our growing library of statistics. Great to benchmark your efforts or justify your spend.
  
• CMI’s weekly newsletter: Stay up on the latest “need-to-know” information on what your peers are doing, and what our CMI experts recommend. You can opt-out at anytime.
  
• Chief Content Officer magazine: Members can register to receive a free subscription to the leading content marketing magazine.

Why I like it
As a content marketing consultant, I keep up with the thought leaders and innovators in the field. CMI has assembled a stellar bunch of people, all of whom happily contribute their expertise. Additionally, the quality research conducted by CMI is supplied free of charge. You won’t get the executive summary, you get everything. It’s one of the principles of content marketing – give your stuff away – and CMI adheres to it.

Why you should sign up
I didn’t waste any time signing up. I’ve been working with the people from CMI long enough to know the content would be worthwhile. Still, even I was surprised to see the quality and depth of information available from the first day. Other marketing companies expect you to pay for membership to access the sort of data CMI is giving away.

Jump over to CMI Pro and sign up today. If you do, you’ll be first in line to get the Australian edition of Chief Content Officer Magazine when it hits the streets in another month.

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