Blog » The Plan to ROCK 2011
The Plan to ROCK 2011
Have you made a new year’s resolution? I ran across a tidy piece of content marketing on New Year’s Eve that impressed me as a good exercise for all business owners. Jill Taylor from Activewear Online has been giving some thought to what she wants for her business in 2011. The Activewear Online Facebook page posted the following:
Activewear Online New Year’s Resolutions:
Have a great night everyone and stay safe!!
In a few short sentences, Jill managed to state her company vision, set goals for 2011, draw her customers and prospects in for a closer look, and impart a lot of personality into her overall brand. From a marketing perspective, it’s an enviable accomplishment. As a business owner, Jill motivated me to do the same for my company. Here’s goes:
Global Copywriting New Year’s Resolutions
- Help clients develop original content marketing strategies.
- Continue defining the Asset Based Marketing category.
- Collaborate with writers and designers to deliver better solutions.
- Maintain my CSR Initiative by giving 10% of all earnings to charity.
- Put some life balance and perspective into what I do, on the excellent advice from a Mitch Joel blog post.
I’m not sure I’ve done justice to Jill’s list. I know if I keep these 5 guidelines in mind, 2011 is going to ROCK for me and Global Copywriting.
In other news . . .
I have been invited to join the team at the Content Marketing Institute in the role of Editor of the Australian version of Chief Content Officer (CCO), a new magazine dedicated to content marketing. I’m thrilled, deeply flattered and expending a fair amount of nervous energy as our first issue approaches publication.
What are your resolutions? What exciting things are happening in your company this year?
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Hi Zutchelli,
It's a great idea to take stock when you work on your business resolutions for 2011. Until you make realistic plans, you won't make much progress. You see that all the time when people set personal goals for the year.
For example, I'd love to run a marathon. My reality is I'm not running much at all right now. Setting a goal to run a 5K race is much more likely to happen!
Thanks for stopping by.
Cheers,
SarahPosted by Sarah Mitchell, 06/01/2011 1:47pm (1 year ago)
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Hi Sarah.. I haven't written down on my journal yet my resolutions for this but what I did first was what did I attained and what I haven't reached last year and from their I may say that I will have my lists for 2011..:-) Thanks you so much for sharing this great post that you got in here.
Posted by Zutchelli Morales, 06/01/2011 7:39am (1 year ago)
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I'm glad you enjoyed it, Ava. I found the exercise really useful. It made me take a step back and look at the bigger picture instead of the daily grind.
Posted by Sarah Mitchell, 05/01/2011 11:27pm (1 year ago)
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Thanks for the inspiration Sarah. I find it's always difficult to get back to work after the festive break and this has reminded me to have fun and it will happen..:)
Posted by Ava Lucanus, 05/01/2011 5:01pm (1 year ago)
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